On the afternoon of May 17, “Guangdong Provincial Enterprise Cultural Construction Forum and Enterprise Culture Selection in 2016” was held in the exhibition hall of the Hotel Canton by the Enterprise Institute of Guangdong Academy of Social Sciences, Asia Pacific Economic Times of Guangdong Academy of Social Sciences, and Guangdong Research Committee of Corporate. The forum was presided over by Li Zibiao, former secretary of the Party Leadership Group in the Guangdong Academy of Social Sciences.   

After several rounds of selection, Bauing Group was praised as “Top Ten Organizations for the Enterprise Cultural Construction in Guangdong Province in 2015” due to its outstanding contributions to the enterprise cultural construction in 2015. Gu Shaobo, president of Bauing Construction Group Co., Ltd, had the honor to win the title of “Top Ten Characters for the Enterprise Cultural Construction in Guangdong Province in 2015”. Gu Pu, vice president of Bauing Group, had the honor to win the title of “Advanced Worker for the Enterprise Cultural Construction in Guangdong Province in 2015”. 

During prize presentation, Tian Feng, president of Guangdong Research Committee of Corporate, member of the Standing Committee of Guangdong Province Political Consultative Conference, and director of the Cultural and Historical Data Committee of Guangdong Province Political Consultative Conference, issued the certificate and plaque to Bauing Group.

The Site for Presenting the Award for the Enterprise Cultural Construction in Guangdong Province in 2016 (Left: Tian Feng, president of Guangdong Research Committee of Corporate; Right: Dong Bin, general manager of the Culture Brand Department)

Bauing Group was praised as “Top Ten Organizations for the Enterprise Cultural Construction in Guangdong Province in 2015”.   

Gu Shaobo, president of Bauing Construction Group Co., Ltd, had the honor to win the title of “Top Ten Characters for the Enterprise Cultural Construction in Guangdong Province in 2015”.

Gu Pu, vice president of Bauing Group, had the honor to win the title of “Advanced Worker for the Enterprise Cultural Construction in Guangdong Province in 2015”.   

Bauing Group not only pays attention to its own cultural construction, but also takes the responsibility of transferring the industrial cutting-edge information. Furthermore, Bauing Group actively explores the road of cultural inheritance, and promotes the Chinese culture to the countries along “the Belt and Road”, which has achieved fruitful results and has received the praise of the society.  

Cultural Events of Bauing Group

1. Bauing Lecture

In 2015 and 2016, Bauing Group has developed from inward-looking enterprise cultural construction to outward-looking enterprise cultural construction, and has promoted the brand activities “Bauing Lecture” to the society based on the original enriched inward-looking corporate culture. In the meantime, Bauing Group invited Dr. Li Daxi, chairman of Science and Technology Federation of Trade Unions for Chinese Americans as well as president of Columbia International University; academician Man-Chung Tang, bridge master in the world; and Anderson, professor of London School of Economics and Political Science, to visit the Guangdong University of Foreign Studies, and to bring an academic feast for thousands of students. In 2016, “Bauing Lecture” keeps on cooperating with Guangdong University of Foreign Studies, and successively invited academician Ma Zuoping, famous American micro-nano scientist and professor of Yale University; and Jaw-Kai Wang, world-renowned scientist in fishery engineering as well as academician of National Academy of Engineering, to give lectures in the university campus.

▲  Famous celebrities gathered together at the “Bauing Lecture”.   

2. Bauing Perspective

As an important position for the cultural construction of Bauing Group, the group publication Bauing Perspective adheres to publicize the trends of the architectural decoration industry, and to report the group news and corporate culture, which has become the window to display the corporate culture of Bauing Group.

3. Promoting Economic and Trade Cooperation in the Countries along “the Belt and Road” by Means of Cultural and Educational Exchanges  

In 2014, Bauing Group determined the development strategy of going abroad and entering the countries along “the Belt and Road”. In September 2015, chairman of the board of Bauing Group put forward the opinion of “promoting economic and trade cooperation by means of cultural and educational exchanges” after the enterprise goes abroad in the speech when attending the World Chinese Entrepreneurs Convention. This opinion was reported in the Gu Shaoming, Chairman of Shenzhen Bauing Group: Appealing Chinese Enterprises to Promote the Economic and Trade Cooperation between China and ASEAN by Means of Cultural and Educational Exchanges by Xinhua News Agency. 

▲ Chairman Gu Shaoming appealed Chinese enterprises to promote the economic and trade cooperation between China and ASEAN by means of cultural and educational exchanges on the World Chinese Entrepreneurs Convention in Indonesia.   

In 2015, Bauing Group launched a series of activities of “21 st Century Maritime Silk Road – Travel to Indonesia for Cultural Exchanges” under the guidance of the above-mentioned opinion along with the Collaborative Innovation Center for 21 st -Centry Maritime Silk Road Studies, Indonesia’s Ministry of Education and Culture, Indonesia’s Ministry of Tourism, and Indonesia International Daily News. This activity is composed of launching the “Bauing Cup” International Painting, Calligraphy and Seal Innovation Competition, shooting the Chinese and Indonesia TV series of Kasih Sayang Orang Tua Tiongkok , holding the Painting and Calligraphy Invitational Exhibition for Indonesia Bauing Group, and other large-scale activities. The above-mentioned three activities will lead Bauing Group to the leading edge of promoting the economic and trade exchanges by means of cultural and educational exchanges in the countries along “the Belt and Road”. 

▲ Series of Activities of “21st Century Maritime Silk Road – Travel to Indonesia for Cultural Exchanges” (China Painting and Calligraphy Invitational Exhibition for Indonesia Bauing Group, launching ceremony of “Bauing Cup” Painting, Calligraphy and Seal Innovation Competition, and opening ceremony of Kasih Sayang Orang Tua Tiongkok )

▲ Series of Activities of “21st Century Maritime Silk Road – Travel to Indonesia for Cultural Exchanges” (ceremony for the first release of Kasih Sayang Orang Tua Tiongkok )

▲“ Series of Activities of “21st Century Maritime Silk Road – Travel to Indonesia for Cultural Exchanges” (prize-awarding ceremony of “Bauing Cup” Painting, Calligraphy and Seal Innovation Competition)

More recognition and awards indicate more responsibilities and greater power. The enterprise cultural construction is not only the spiritual security for Bauing Group to become more and more powerful, but also one of the core factors for Bauing Group to maintain the core competitiveness. Bauing Group will continue to adhere to the cultural root of Bauing Group, and to strive for creating the corporate culture internally and externally.