Passionate Capital: The World’s Most Precious Asset

Keynote speaker: James Alofs, Canadian film and television actor

Theme: Passionate Capital: The World’s Most Precious Asset

In his speech, James began with his father and his own real instances, answering what passionate capital is, why passionate capital is necessary, and why passionate capital is the world’s most precious treasure. Then he cleverly analyzed passion as vitality, strength, continuity and success, and elaborated seven foundations for the establishment and investment of his own passionate capital: faith, culture, courage, brand, resources, strategy and perseverance. It is reported that Passionate Capital: The World’s Most Precious Asset was written by James’s father Paul Alofs based on his many years of experience. This book explains all aspects of passionate capital in details, won unanimous praise in the North American market, and topped the North American bestseller list many times.